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Why then are
French wines so unique ?
It is because, apart
from tradition, experience and know-how which greatly contribute
to the quality of the wine, the essential factors which control
the types and qualities are the geographical, geological and
climatic conditions of the vineyard. It just so happens that in
France ail these conditions are ideal for vine growing.
The character of the
wine is so dependent on soil, climate and exposure of the
vineyard that, even in France itself, wine of one region or
district cannot be duplicated in another region or district.

This is why the
exact place of origin of the wine is the most important thing to
know when buying a bottle, because it gives the purchaser an
idea of the probable qualities of the wine. The name of the
producer, or shipper. or importer on the label completes the
picture and may be considered as a brand name. It has the same
considerable value to the purchaser.
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